You have to love the way Mac and PC users are loyal, to their OS and hardware of choice. Although I’ve never actually seen a beat down between users, although I would liken it to jelly wrestling, it would have the same sort of morbid appeal.

Apple’s Mac v PC ads set a standard, and of late MS have been taking a marketing tack to counter, Apples efforts to humiliate their OS. There have been some likeable inclusions in the  PC Hunter series of ads from MS, but even more amusing are the independent responses to the campaign.

Considering that I work with people like this on a daily basis this struck a chord with me!

A beautifully satirical comeback to the campaign, although, it lacks the concentrated design efforts of Steve Jobs, it’s well done, and should really make us all think about how seriously we take ourselves!

This new Microsoft campaign, is really vague, and I suppose that is what gives it power, and draws attention to it. All of us are expecting a defining statement, where as,  we get tidbits. What is fascinating is where this will go? The tag to the latest inclusion to this Microsoft saga was about “connectivity” and the failure of Seinfeld and Gates, to really connect with the family they are billeted with, may amount to some innovative ease of personal networking, initiative.

I’m only guessing here, I really don’t get where this is going, obviously we are going to have to follow a long string of commercials, which may be the culmination of Bill’s childhood dreams to be a Hollywood star, to realise the culmination of this media campaign.

Anyone else getting a Woody Allen vibe from Bill in the already posted videos?

For me, I want the news and I want it now, and this sort of campaign leaves me nothing to work with, or look forward to, or want to have. It’s as fake and uninformative as the Knock Off pictured above.

It would be nice if  Microsoft would be straight up and tell us what they’ve got!