Brightcove is planning to use HTML5 to fix a big issue with the iPad.  Namely that it will not support Flash.  Seems to me and many others like a pretty big waste when you have all that screen and won’t support Flash.

Brightcove says that it plans on having all the videos that it powers running completely like they do in Flash within 9 months.  Right now the player will recognize the iPad and use HTML5 instead of Flash, which will open the Quicktime player and show the video.  It however, is not quite up to par with Flash and will take about 9 months to get it up to snuff.

Seems like an awful waste of money and resources to me.  Just because one company has “political and business” issues, the likes of YouTube and Ooyala are also moving in this direction.

iPhone, iPad, and even Android phones will be using this technology, which is why I think it will be accepted.  Otherwise I say let Apple take the hit for not supporting Flash.

Still It seems like it would be a whole lot cheaper for the devices to just support Flash.  But hey, what do I know, these guys are just glad they figured out a way to keep their jobs, I’m sure.

What is your take on the matter?

[Techcrunch]