For sure, if I had worn a product from the new SCOTTEVEST frequent flyer line, the flight company would not have lost all luggage.

Few weeks after renewing its web site, SCOTTEVEST has introduced a new line of travel clothing, with many features and pockets. Here is the press release:

SCOTTEVEST INTRODUCES NEW BRAND STRATEGY
AIMED AT THE EVERYDAY TRAVELER

SCOTTEVEST, Inc. (SeV), a leading manufacturer of gadget-friendly clothing, introduces its new brand strategy geared toward the travel market – the company’s first marketing shift since its inception in 2000. The new strategy includes a redesigned Web site, (www.scottevest.com), catalog featuring SeV customers on their travel adventures and an expanded SeV Collection.

For the last decade, SCOTTEVEST has been outfitting people with comfortable, functional clothing that can carry multiple technology devices on the interior of each piece. While the products will always appeal to several communities, a recent customer photo contest to be part of the next catalog showed that most customers were those that simply loved travel. Thousands of photos poured in featuring SeV customers in various locales across the world wearing their SeV clothing, inspiring the brand reinvention.

“We have experienced massive success in the past decade, but we have discovered that we have a vibrant SeV fan club among the travelers,” said SCOTTEVEST CEO Scott Jordan. “While our clothing collection will always remain attractive to the tech lovers, we are excited to shift our marketing focus to celebrate the active travelers.”

The inspiring travel photos are being used in SeV’s new catalog, featuring real travel enthusiasts wearing their SeV clothing, as well as throughout the re-designed Web site. Further strengthening the message to travelers, SeV unveiled its new tagline “SCOTTEVEST, for the trip of your life!” which will be featured throughout the marketing campaign. With such an overwhelming interest from travelers, SeV is also adding pieces to its popular SeV Collection. Currently featuring over 25 pieces for both men and women including jackets, vests, shirts and pants, two new pieces will be added by the end of 2009.

The travel market is a perfect audience for SeV, as the clothing makes travel easier by:

• implifying airport security and saving extra baggage fees (pockets replace carry-on bags)
• Detouring pick-pockets, as valuables are hidden in interior pockets
• Providing an easy way to organize and comfortably carry all travel necessities and technology devices

All SeV clothing features a multitude of pockets and clear touch fabric, which allows wearers to see and control their iPods® and cell phones through the fabric, and SeV’s patented Personal Area Network (P.A.N.), which manages wires and earbuds. SeV is available at Magellan’s Travel Supplies, SkyMall, Travel Tools and at www.scottevest.com.

New to the collection is the Pack Windbreaker, which has 17 hidden pockets and packs into itself for ease of travel, and comes in 5 colors and sells for only $75.  It can be purchased and viewed here. Photos down for the impatient.

The new Pack Windbreaker is filled with pockets and features

Among the feature I like most:

but there are many more to desire and that will fit all of  your needs.

By the way, my luggage is still lost, sigh

Google gets more of a voice with its latest acquisition, Gizmo5.  Gizmo5 has been offering users calling and SMS services with the ability of linking their Gizmo number to the older GrandCentral accounts.  What does that mean for us?  Well, if it’s like how GrandCentral worked, then it will mean a better Google Voice.  From Google’s Blog:

Today we’re pleased to announce we’ve acquired Gizmo5, a company that provides Internet-based calling software for mobile phones and computers. While we don’t have any specific features to announce right now, Gizmo5′s engineers will be joining the Google Voice team to continue improving the Google Voice and Gizmo5 experience. Current Gizmo5 users will still be able to use the service, though we will be suspending new signups for the time being, and existing users will no longer be able to sign up for a call-in number.

We’ve acquired a number of small companies over the past five years, and the people and technology that have come to Google from other places have contributed in many ways, large and small, to all kinds of Google products. Since the GrandCentral team joined Google in 2007, they’ve done incredible things with Google’s technology and resources to launch and improve Google Voice.

Grab your Free copy of LittleSnapper for iPhone

Today however, we’ve decided to make the application freely available for a limited time!

LittleSnapper for iPhone allows you easily capture webpages, use your device’s built-in camera or upload an existing image from your Camera Roll to our Ember inspiration sharing service. If you don’t have an Ember account, you can create a free account right inside the application and get uploading.

To grab your free copy of LittleSnapper for iPhone, simply visit the App Store – and to see the application in action, be sure to check out the LittleSnapper for iPhone product page.

Although I no longer use Windows Mobile on a regular basis, I’m still a big fan of SBSH and their great line of software products for that platform. I have previously used GoNews Touch and would expect that this upgrade would be a worthy (and, of course, FREE!) download  for current users. The full press release is available here and below is a list of the major highlights of this new version. Enjoy!

Full Screen Reading – Full screen articles display for maximum reading view

Improved Touch Tray Bar – Now providing visual feedback when pressing one of the tray buttons

Online Feed Searching – Search and add new feeds directly within GoNews

Faster than Ever – Re-designed engine for faster performances

Popup Touch Menus – Special touch menus for easier finger-friendly navigation

Multi Language Support – English, German, French, Portuguese, Italian, Russian and Spanish

Updating Improvements – Read articles while updating content

Last night, Microsoft launched phase II of their Windows Marketplace for Mobile and which is very welcome news, as the enhancements provide new options for purchasing mobile software.  It is now possible to browse, purchase and download mobile software wirelessly via mobile phone or via PC.

Check the the details out at WMExperts, as well as the direct link to Windows Marketplace for Mobile.

Additionally please note that the Marketplace is only available on WM 6.5 ROMs, however there is a workaround explained here for WM 6.0/6.1 devices.