SBSH Software releases RadGuard, cell radiation alert for Blackberry

I really liked some of SBSH’s older stuff (pre-2007), but I can’t help but think the company has changed, and I’m not sure it’s for the better. RadGuard is an app that alerts you when the Blackberry is emitting dangerously high levels of radiation (I guess that would mean during big downloads?) via in-call notifications and pop-ups and vibration alerts. It’s the kind of app I think you’d see on the iPhone App Store selling for $0.99 that just looks a little gimmicky, so I’m a little surprised it’s coming from SBSH. I also question whether users who are afraid of radiation would opt to use a smartphone that’s famous for push email and a constant connection with servers.
RadGuard is available now for $5.95 for touch and non-touch Blackberries. I’d definitely like to hear thoughts on this one: is this something JAMM readers would be interested in?

3 Comments
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Amit Regev
Aug 19, 2009
Hi Thomas,
I wanted to leave some feedback here following this post. I know that I’m somewhat biased but still thought it will be fair to explain some more on some of the points you mentioned with the news post here above.
First, indeed you are correct, RadGuard is not intended to be a large productivity type of application. We still have such applications and those remain our main focus of development as a company (with a few upcoming releases), so RadGuard is indeed a smaller type of application and therefore it is also offered for sale at a lower price tag ($4.17 with the special offer discount that basically all users can get easily get when registering through our web-site).
At the same time, I definitely don’t see the idea behind RadGuard as a simple gimmick and (personally) I see the benefit of RadGuard much larger than applications that I would refer to as gimmick applications (drawing fog on your device screen etc..).
Mobile device radiation isn’t linked to the content you currently sent and whether you are sending larger files etc., but instead, the radiation level relates to the distance between you and the current mobile cell serving you. If you are currently connected to a cell far away from your device (regardless to what you are doing with the phone), this will cause your mobile phone radiation to be much higher. Basically each time that your phone reception shifts to lower levels your device transmission “compensate” for the loss of reception with much higher levels of transmission, hence radiation.
Trying to avoid usage of your mobile phone during those times is the main concept behind this application.
I think some of the differences in the way we are seeing RadGuard necessity as an application is also related to some differences in the way mobile phones are considered when living in different places. Where we live (Israel) there are actually official instructions from the government that provide users with advice how to use mobile phones to avoid radiation health risks. The official advice is very detailed and include sections such as: “avoid sleeping with mobile phones near your head or below the pillow”, “avoid talking in places with low reception, underground parking lots, inside large buildings”, “limit children mobile phone usage to emergency situations only” and more…
The same advice is also released by the government in a few European countries (I believe that in most of them).
My feeling (IMHO), is that those are part of the differences in the way that such technologies are treated between Europe and the US. People here are far more cautious when using their mobile phones and we are seeing a shift back to fixed phones when talking from your home for example – something which I’m pretty sure we don’t see at the US.
So at least personally, and as we saw it here, we definitely didn’t intend to create a gimmick application without any actual concept behind it. We even consider RadGuard as a very powerful concept application.
RadGuard is 100% a reliable tool to receive notifications when your device radiation is higher. Whether users believe it is important to avoid using their phone in high radiation or not – I believe that this changes in different regions around the world as I mentioned above, we’ll probably know better after a few months that this application is out!
If I had to place a bet I would say that the FDA (/or similar) will release a notice to US citizens within two years time frame, similar to the notice released in Europe a few months ago.
Will be glad to hear more thoughts on this
James
Aug 20, 2009
This is a scam, it’s snake oil and has no scientific grounds to back it up.
There’s no sound evidence that suggests mobile phones are of any danger. The type of radiation emitted by mobile phones is regulated such that it is sufficiently low (with a suitable margin of safety) and of a type that is not damaging to tissue.
The references SBSH cite are all pretty pathetic too.
- News articles, not scientific journals. The studies they quote are of questionable origin and method. None draw a direct scientific causal link.
- FOX News. They FOX News, possibly the most sensationalist and stupid news source ever!
- Wikipedia. Anything but reliable, particularly for a topic like this.
Whatever you do, do NOT buy this application. You’re wasting your money and just continuing to drive the an irrational ‘fear’ of radio based devices.
Amit Regev
Aug 20, 2009
Hi James
First of all, the discussion you are raising here is not whether RadGuard itself is a “scam” application or not since RadGuard is indeed doing exactly what it says it is doing, we don’t hide any detail at all of what RadGuard is doing and what is the concept behind it. We also consider this innovative as this is indeed the only application doing something like this today.
However, what you disagree with (which I think you could have written in a nicer manner and a bit less offensive :/ ) is whether the actual claim that mobile phone radiation have any effect on the human body or not. I also stated myself in the release post that there are a lot of researches claiming this on both directions and that there is still no distinctive conclusion today. However, personally I think that dismissing the possibility that mobile radiation might have some bad effect on the human body and saying that this is a false claim completely for us to make is really not fair.
The links we chose were picked from a Google search, but if you’ll google this topic you’ll find hundred thousands of articles on this topic and probably more.
Above all – the FACT that European union countries and several additional countries around the world already issues official warnings to their citizens to avoid use of mobile devices in certain situations definitely gives some good indication that there is something behind this claim.
@1. Would you see this claim as more real if the FDA would issue any notice like this?
@2. So basically you believe there is no truth at all behind the claim that mobile phone radiation might have some effect on human tissues? So you’re not worry even a bit to let your little kid talk with his mobile phone for two hours per day? :unsure:
I think there are major differences between the way that we see things in different parts of the world
but people are honestly more cautious about mobile phone usage from where we come from, especially with [b]official[/b] warnings released by the government.
RadGuard doesn’t even try to get people to stop using mobile phones, but our claim is that we can simply point out the times that using your phone is more dangerous.
If you would like I will be glad to post a few links to scientific magazines that published more official researches on this topic.
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