The I’m A PC, Monkey Dance!

Posted by: Peter Murphy on Sep 21 2008

The “I’m a PC” line of commercials, are a refreshing move by Microsoft, and highlight the strength of the platform. Let’s face it most people cut their computing teeth on a Micro$oft based system, and system loyalty, whether it be driven by apathy (sticking with what’s familiar, not wanting to experience a new OS learning curve, or discount years of specialisation, and therefore expertise). Then they go and spoil it with this! Click on the photo, or the link below to go to the I’m A PC page and view the Ballmer shenanigans.

http://imapc.lifewithoutwalls.com/?icid=realpc

The over the top styling’s of Ballmer don’t do a lot for me, although the Seinfeld/Gates advertisements left me cold as well.

When it comes down to the nitty gritty though, you must applaud the quality of the overall marketing package, that M$ have put together, and I will have to admit at this point that I’m a PC. I have to admit that M$ have done the best job ever of presenting their platform as cool and rugged, and the stereotype of the computer geek, proliferated in the Mac ads is far away from the images Microsoft are presenting now.

Now we are seeing a slicker, cooler and well much more rugged presentation of the PC/M$ OS. Depicting a much better metaphorical representation of what the OS can do for you ie; open a window to the  world. The Windows revolution, or more pertinently, make over, is obviously designed to overcome the years of, well, undesirable impressions, of PC users. You know get a cool haircut and a netbook and you’re up there in the mobile tech world.

With all of the info seemingly focused on highlighting M$’s huge market share, and the proliferation of netbook PC’s, that are somehow dependent on an almost superceded OS.

I’m still sporting XP, upgrading to Vista, is not an option, it doesn’t, or isn’t as user friendly, IMHO,

The fact is though, we are not seeing Windows Mobile development, in any significant way, “slowly slowly catchee monkey” seems to be the ethos there.

I thought I do a construct of an Apple/PC advertisement, but Microsoft have done it.

Have a look at the “I’m  a PC website“

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