We all Are familiar with the crazed face of Jack Nicholson, poking through an axe shattered door, announcing himself. It seems Sony are using the same sort of imagery, some sort of rugged, (if not unbalanced character), to add some verve to the official product launch, of the highly anticipated Experia.

Looks like Sony are taking an alternative approach to their pre launch expose’ of the Experia, that’s slick, macho and well, slick…

It’s a little bit convoluted for me, and ethereal, I expected to see a device and I’m seeing “Johnny X” a fictional character that embodies the attributes of the Experia? or is this phone being marketed at a very different consumer base?

The preview can be viewed online here, by my time at the moment I’ve got about an hour to wait for this to be live, and I probably won’t hang around for it. Although there may be a current preview there is still no release date on the device so we  all should take this as a teaser, and hope the device lives up to the demo/marketing hype.

http://www.sonyericsson.com/premiere/