Owners of the Kindle’s competitor just got more carrying options for their e-book collection. Meet the new Slip, Travel, and Sleeve cases from Waterfield.

As with their iPhone counter-parts, the cases come in different types and levels of protection. Slip is a basic cover with a solid screen protector, Travel is a bag for your Reader with zippered compartments for accessories, and the Sleeve seems like an upgraded version of the Slip case – but with more protection and storage. Pricing and colours are as follows:

SleeveCase with Flap for the Sony Reader: $39. Color: Black
The Reader Travel Case: $49. Six colors: black, silver, brown, blue, green or red.
Slip Case for Sony Reader: $27. Six colors: black, silver, brown, blue, green or red.

Btw, if you’re a Kindle carrier, they haven’t left you out either. There’s a dedicated set of Kindle cases as well. Check them all out at Waterfield’s site: SFbags.com