Ever since Jobs and Wozniak produced the Apple 1 in a garage in Cupertino, well the “Woz” built it and the “Jobs” sold it, leading to the Apple 2 in 1977, and the formation of Apple as a player in the world of personal computing. So post WWDC 2008 it doesn’t come as a surprise that “Jobs” marketing strategy is about to turn the world on its head again, as far as mobile devices go, and the “Woz” is essentially still in the garage! Although it’s one incredible garage!

So to see the Woz happy to jailbreak an iPhone on TV (I don’t think this was set up, do you?) for Kathy Griffin, it made me wonder about Apple’s approach to many things. Here’s the link.

We all have thrived on the rumours pre the 3G iPhone, as we did on the original iPhone. Are we the marketing team for Apple, reporting the leaked news, and then following up on the rumours?

One of the things that occurred to me pre WWDC was the fact that we all knew what to expect well before day one of the event. 3G iPhone, Apple had no poster, no TV add, nothing to port the new device into the real world, because people like you and me were following any skerrick of info about the new device on line and propagating it.

Somehow bloggers and writers and tech geeks everywhere seem to have unwittingly become the marketing tool of the “Jobs”.

Now the coming of the Jesus phone to a new country within a month should at least elicit some media hype. Well, where I live, nothing. The advertising campaign has already been successfully deployed. If you go to an Apple supplier in Australia, they have no information about the iPhone. It’s like it doesn’t exist!

Yet, if you go to the Apple store online:

So how does it work, free advertising for a new product driven by rumour, myth, and excited geeks. It has to be fed, and to feed it the company producing the new device has to leak, like a sieve actually.

Obviously that’s what Apple has done, and that precedes the first iPhone, let alone the new 3G iPhone, and we are buying it. Really my question to you is, “Do we subsidise the advertising that Apple needs to do to sell the iPhone by buying into all of the rumours and waiting for them to be verified?”

What do you think?

Clip Via EndGadget

In the end I’ll leave you with this, a great clip of a great comedian, doing a Steve!

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