Zune Finds THE Answer

Posted by: PatrickJ on Apr 20 2008

Reebok and Zune have teamed up for the first time to bring you a limited edition Allen Iverson sneaker - the Answer XI Zune. The sneakers will be sold with a customized Zune 8g black Zune, featuring etched AI graphics on the back, and loaded with special AI content. Only 60 will be produced and sold.

Cool.  This limited edition offer comes out to coincide with the start of the NBA Playoffs, where unfortunately AI’s team probably won’t be hanging around very long - as the Lakers should make it a short series. 

I think it’s good to see Zune branching out a little on the subject matter for a limited edition series - and Iverson is a great pick as a first sports figure to feature.  He’s been one of the NBA’s most electrifying and hardest working players for a long time.  Definitely one of the top players I’d go out of my way to see playing.  Not sure how any of that ties back into Zune’s brand image - but I’d go for one anyway if I had some spare funds laying around, although I might have to accidentally forget the sneakers box when walking out.

If you want one, there might still be some left at these participating stores:

* Complex/Training Day Store (NYC)
* Commonwealth (VA)
* Major Commonwealth (DC)
* Wish (ATL)
* The 400 (Denver)

How can there not be a Philadelphia store in there???

Via: Gizmodo and Zune Insider

Tags: Zune, limited edition, Allen Iverson, AI, Reebok, The Answer

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