Most people seem to use SMS [short messaging services], Text messaging on their mobiles these days, regardless of their device or mobile OS. Service providers have also noticed tat it can be a great marketing tool to entice a captive audience. If your service provider has direct access to your device [as they do] they can send you any material without any negotiation.  The spam or scam material, comes as standard SMS and it’s usually stuff you can do without.

What I wonder about, is the fact that I never agreed to accept random, or structured promotional posts on my mobile, but I get them.

What’s the best way to warn people about SMS scammers? According to the UK Office of Fair Trading, it’s behaving like one. The OFT sent out text messages on the 15th of February saying "Urgent! U may have won £1k cash with ‘2 Good 2 B True’." These were followed up later with a second text explaining the scam.

I don’t know about you, but I don’t think this should be done without permission.

An innovative way to get the message across or patronising the intended audience? Did you get one?

This doesn’t ring true as a truly user supportive service to me. What do you think?

via ShinyShiny

Related posts:

1. PDF SPAM – SPAM to the Next Level
2. USA Today – Delivering the latest news via SMS
3. SMS-Chat from Vito Technology
4. Update: SMS Chat from Vito
5. Textr – Lots of Windows Mobile SMS Texting Features