Just Another Mobile Monday

Linksys Brand Not Going Bye Bye

Posted by: Steve Laser on Jul 31 2007

Contrary to what we reported here on 7/27/07, the Linksys brand, according to Cisco, its owner, will not fade away like an aging rocker. No, the brand, as well known and trusted in consumer networking as Bruce Springsteen and the Rolling Stones (if not that popular), will stay put.

Meanwhile, Cisco, in the long term, will "examine their branding strategy going forward." Don’t you love corporate speak?

2247CommentsLinksys+Brand+Not+Going+Bye+Bye2007-07-31+18%3A05%3A53Steve+Laser left comments on this post

Jul 31, 2007 - 01:07:07

dgoldring said:

So, that means, what? They will leave all of the stuff they have already made with the Linksys name to be shelves in the 50% off rack at Wal-Mart. Meanwhile all of the new and improved stuff will bear no Linksys name?

Doug
Jul 31, 2007 - 01:07:34

PatrickJ said:

I think - apart from anything to do with Linksys’ popularity, there is also a fair chance of Cisco ‘diluting’ their brand a bit if they are perceived as having much to do with low-end consumer products, rather than their ‘network infrastructure’ core area.
Jul 31, 2007 - 06:07:25

Brandon Steili said:

Dumping the Linksys name would be stupid company marketing for specifically the reason Patrick mentions.

Cisco makes network hardware for the business environment. Period dot end of story. They make gear that uses a command line to configure ports/interfaces with namees like eth0/1 fa0/2 etc….

Linksys makes cute blue boxes that get me online with Comcast. Period dot end of story. I use a web interface to configure things like if I get my ip address from Comcast or from the modem. The make hard to understand things simple for the non-network engineer.

The furthest this “joining” of the companies should go is “Linksys by Cisco” … IMHO

Linksys Brand Not Going Bye Bye

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