Written by Brandon on Wednesday, July 25, 2007

iPhone does not change anything – says Microsoft


microsoft = titanic

NBC’s Tom Costello visited Microsoft’s campus in Redmond, near Seattle, to check out what is Microsoft up to, when it comes to “what is Microsoft’s answer to the iPhone?”. He recorded a video report about it.
Interestingy Robbie Bach, who is a President in Microsoft for Entertainment Devices (including Xbox and Windows Mobile), says about iPhone:
it doesn’t change our strategy any, it doesn’t change our approach

I’m sorry, but this clown needs to be tossed out of the building on his ass in front of every other employee at Microsoft, and then Steve Ballmer needs to walk up the to the microphone and tell everyone that they need to innovate or die.

If a new device comes to market in direct competition with you and sells 1/2 million+ in the first weekend, continues steady sales for almost the next month after launch, with a price tag $300 higher than the average price your devices can sell for and you don’t take notice …. you are a moron and your company deserves to die a slow Nokia death.

I understand the target market blah, blah blah … but business users are consumers too. You think that blackberry users don’t own iPods? You think Mogul owners don’t own iPods? People want slick … not the same old shtick. And if Microsoft doesn’t do something to counter this current device by Apple, they will continue to lose market share. Apple is only going to improve the iPhone – they don’t go backwards. People who bought iPhones will continue to buy the next generation devices after this… right now this is Apple’s game to lose and having used a fair amount of them over the last couple years I don’t see that happening.

Catch the video HERE

msmobiles.com – iPhone does not change anything – says Microsoft

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dgoldring
Jul 25, 2007

Brandon, I do not disagree with you. However, I also don’t think the President of the division is going to step up to the microphone and say, holy crap…this iPhone. We are all shaking in our shoes.

His answer could have been better, but I do think there is more going on behind closed doors than he is letting on.

Doug


Brandon Steili
Jul 25, 2007

I agree … but to (on the Today show) say that it’s business as usual is pretty bold. I think the big thing here is the complete lack of innovation from Microsoft period in the mobile market.

WM6 is not much more then a refresh, nothing new coming any time soon, and someone sitting on national tv saying “no worries”. I think I just expected more “We’ve got some really cool stuff on the way” … instead it was “O’Doyle Rules”.


dgoldring
Jul 25, 2007

Yeah, I do agree with you there. He could have at least said that their R&D is hard at work or that they are evaluating their options or something like that.

From my experience with WinMo, though, it is not as much the OS that is a problem (although it is a memory hog) as some of the included apps. Like PIE, for example, needs a major overhaul.

Doug


MSfromtheOC
Jul 25, 2007

Sorry guys, but Robbie’s answer is so far off that he deserves to be fired. What he should have said is very simple… “The iPhone brings advanced smart phone features to the consumer segment. We’re greatful to Apple for expanding the market and are preparding products to move into that market as well.” That would have created the impression he was trying to create – we’re not at risk due to the iPhone – and turn it into a new opportunity for M$.

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