Many of you may already be familiar with PlayPhone, which is one of the leading mobile media companies, providing cutting edge personalization and entertainment content to mobile consumers. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. The company currently operates its own leading mobile entertainment destination at PlayPhone.com and powers subscription-based mobile portals for the world’s top entertainment brands.

Now, PlayPhone is on the verging of introducing its revolutionary service to the more than 100 million mobile phone users in South America.  PlayPhone, Inc. has opened brand new offices and launched a new consumer mobile media site in São Paulo, Brazil.  PlayPhone’s South American headquarters will serve as the portal to the continent’s expanding mobile entertainment marketplace, and allow anyone with a mobile phone to access the world’s best mobile content, PlayPhone’s simple user interface and its industry-leading direct-to-consumer technology platform.  PlayPhone intends to offer games, ringtones, wallpaper, video and more, supported by all major South American carriers.  The new, dedicated South American consumer site is located at www.playphone.com.br.

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