It’s got it’s own website, music and everything!!!

Waterloo, ON – Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today introduced the BlackBerry® Curve™ smartphone – the smallest and lightest full QWERTY* BlackBerry smartphone. With its smooth and friendly design encompassing a large display, easy-to-use keyboard and intuitive trackball navigation system, this powerful new smartphone makes it easy to stay connected to the people and information that matter most.

“The BlackBerry Curve offers a unique blend of communications, multimedia and web features to provide people with an exceptional mobile companion for both work and leisure,” said Mike Lazaridis, President and Co-CEO at RIM. “The BlackBerry Curve delivers RIM’s industry leading email and messaging capabilities in a highly approachable smartphone design that is packed with consumer-friendly features including a 2 megapixel camera, enhanced media player and high-performance browser.”

Link to Press Release

Link to RIM Officially Announces BlackBerry Curve : The Boy Genius Report