If AT&T Could Turn Back Time


This is a reminder for all Cingular customers to remember to turn back your clocks on Monday, January 15.  No, it is not daylight saving’s time already.  That is the day AT&T will turn back the clock and begin offering cellular telephone service for the first time since…2005?

Starting Monday, Jan. 15, AT&T Inc. will begin transitioning the Cingular brand to AT&T in advertising and customer communications, throughout Web sites and nationwide retail stores, and on company buildings and vehicles.

While the AT&T logo will be prominent in all advertising and communications, the ads will initially include a transitional graphic with both the AT&T and Cingular logos. The co-branded element will help underscore the association of the two companies and transfer Cingular’s strong brand equity to the new AT&T. During the transition, the campaign will integrate popular imagery, phrases and icons from Cingular’s traditional advertising, including the "raising the bar" tag line, the "Jack" character and the color orange.

For more information, check out the AT&T press release.  And now, AT&T will take over the world.

 

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