"The mix of customization, technical and service support, exclusive software and applications brings a new level of target marketing to the SMB space.” says Jon Driscoll, president and CEO. 

The two Windows Mobile smartphones being launched by izenMobile are rebadges of two pretty slick devices from E-TEN. The KSMT is the M700, and the KRMA is the X500.

What izenMobile is emphasizing though is their focus on the Small and Medium Business market, with a mix of devices, service and support. That may be an attractive package as most smaller companies don’t have an in-house IT staff to help select and support smartphones and mobile devices.

izenMobile has a range of service offerings from Hosted Exchange to 24/7 support and 25gb of online storage for customers who buy devices from them.

The izenMobile website brings essential services directly to small and medium business, seamlessly and effortlessly. They include:

• The izenLounge™, encompassing the totality of the izenMobile interactive experience, including device-to-application purchase and service, independent software and technical support and exclusive information on upcoming device releases;
• izenGuru™ providing one stop answers and solutions – 24/7; and
• izenUniverse™, connecting consumers to their devices and data, providing centralized control of company devices remotely, over-the-air updates and software management and live backups.

I think izenMobile has a good idea here – it will be interesting to see if they can get the service and support side (including Hosted Exchange) right.

For more info, see their web-site HERE …