Sharpcast today introduced a completely new and effortless way for Mac owners to back up and share their iPhoto albums online, and to view their iPhoto albums on a mobile phone or Windows-based PC. With the Sharpcast Photos iPhoto uploader, Mac owners can export iPhoto albums directly from their Macs into their Sharpcast Photos Web albums in just a few clicks, where they are backed up, easy to share, and automatically synced all the way down to the person’s mobile phone and PC desktop.

Sharpcast Photos is the debut service built on the company’s patent-pending universal “push” synchronization platform, which marks the first instance where Blackberry®-like push synchronization capability is available to the average consumer, outside of an enterprise setting. It automatically backs up photo collections online, organizes them into web albums, and keeps the collection constantly up to date across all of a person’s mobile phone, all their PCs and the web. Sharpcast eliminates the every-day hassles of manual uploading, tedious sharing processes, forgotten backups and sync cables so people can get on with creating and enjoying their media.

Until today, Sharpcast Photos was only available to Mac users through a web browser. The iPhoto uploader is the first step toward complete availability of the Sharpcast user experience – which includes “push” synchronization across all of a user’s devices, seamless online backup and recovery, and powerful sharing and collaboration capabilities all in one solution – on the Mac OS.

This is good news for Mac users. I’ve been using – and enjoying – Sharpcast on my PC and mobile device. Sharpcast is a very powerful concept – as we’ve covered before, here and here – and it’s good to see it extending across more platforms.

Sharpcast’s iPhoto uploader is available as a free download at:

www.sharpcast.com/download

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