Source: Cellebrum.com

Via: Mobhappy.com

"Background tones are music that plays in the background while you are talking on the phone.  Cellebrum, the tech providers, say that they have over 1 million subscribers in India, with 3 million downloads and the typical pattern is to change
tones once or twice a month"

MobHappy has a piece up on background tones – music or religious chants / other general sound effects playing during a cell call – being a growing trend in India and possibly being set to catch on elsewhere.

I feel pressured already. I’m voting against this for now. It’s bad enough when I occasionally get sucked into the ‘gotta have a cool ringtone’ frame of mind. And then, at least in my case, I rapidly find out that my ‘Always Look on the Bright Side of Life’ theme is just not funny. But now we’ve got to pick out cool / acceptable / non-irritating background music too?  Background music that will not scare off a prospective client / partner etc with our oddball tastes, keep our background music so vanilla that we don’t run any risks? Marvelous.

Anyway, if you want to hear more about this possibly growing trend, check the MobHappy piece and some links there to suppliers of the background tones services:

MobHappy on Background Tones

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1. Mobile Phones UnderUtilized
2. When Is A Cell Phone…Just A Cell Phone?
3. Ipod, Zune vs. ‘Music Phones’
4. Do we actually like crappy music quality now?!
5. jkOnTheRun: Three months of music: $44.97 or $529.47?